Safety Campaigns and Communications Training Service | in Dammam - Riyadh - Jeddah - Makkah

Safety Campaigns and Communications training covering campaign planning, messaging, engagement strategies, and communication tools for safety culture.

Course Title

Safety Campaigns and Communications

Course Duration

1 Day

Competency Assessment Criteria

Practical Assessment and Knowledge Assessment

Training Delivery Method

Classroom (Instructor-Led) or Online (Instructor-Led)

Service Coverage

Saudi Arabia - Bahrain - Kuwait - Philippines

Course Average Passing Rate

98%

Post Training Reporting

Post Training Report(s) + Candidate(s) Training Evaluation Forms

Certificate of Successful Completion

Certification is provided upon successful completion. The certificate can be verified through a QR-Code system.

Certification Provider

Tamkene Saudi Training Center - Approved by TVTC (Technical and Vocational Training Corporation)

Certificate Validity

2 Years (Extendable with additional training hours)

Instructors Languages

English / Arabic / Urdu / Hindi / Pashto

Training Services Design Methodology

ADDIE Training Design Methodology

Course Overview

This comprehensive Safety Campaigns and Communications training course equips participants with essential knowledge and practical skills required for developing effective safety campaigns, communicating safety messages persuasively, and engaging employees in workplace safety initiatives. The course covers fundamental safety communication principles along with practical techniques for campaign planning, message development, audience engagement, communication channel selection, and campaign evaluation to enable safety professionals to design impactful campaigns, influence safety behavior, and strengthen organizational safety culture.

Participants will learn to apply proven methodologies including Campaign Planning frameworks, Behavior Change models, Message Development techniques, Multi-Channel Communication strategies, Stakeholder Engagement approaches, and Campaign Evaluation methods to identify safety priorities, develop compelling messages, select appropriate channels, engage diverse audiences, measure campaign effectiveness, and sustain safety culture improvement. This course combines theoretical concepts with practical applications and real-world case studies to ensure participants gain valuable skills applicable to their professional environment while emphasizing creativity, audience focus, measurement-driven approaches, and continuous improvement.

Key Learning Objectives

Understand safety communication principles and behavior change theories
Plan and design effective safety campaigns strategically
Develop compelling safety messages for target audiences
Select and utilize appropriate communication channels
Engage employees and build safety culture participation
Measure and evaluate campaign effectiveness
Leverage visual communication and storytelling techniques
Sustain safety communication efforts over time

Group Exercises

Campaign planning workshop including (selecting safety topic, defining objectives, identifying audience, developing strategy)
Message development exercise including (creating campaign messages, designing visuals, selecting channels)

Knowledge Assessment

Technical quizzes on safety communication concepts including (multiple-choice questions on behavior change theories, matching exercise for channels, principle identification)
Scenario-based assessments including (analyzing campaign situations, developing strategies, solving communication challenges)
Message evaluation exercises including (critiquing safety messages, improving effectiveness, selecting appropriate framing)
Campaign planning evaluation including (assessing campaign plans, identifying gaps, improving strategies)

Course Outline

1. Introduction to Safety Campaigns and Communication

Safety communication importance including (awareness creation, behavior change, culture building, incident prevention)
Safety campaign definition including (planned communication effort, specific objectives, target audience, time-bound)
Communication challenges including (information overload, attention competition, behavioral resistance, cultural barriers)
Campaign benefits including (awareness increase, behavior change, engagement improvement, injury reduction)
Communication principles including (clarity, consistency, credibility, relevance, repetition)

2. Behavior Change Theories and Models

Health Belief Model including (perceived susceptibility, severity, benefits, barriers, cues to action)
Theory of Planned Behavior including (attitudes, subjective norms, perceived behavioral control)
Stages of Change including (precontemplation, contemplation, preparation, action, maintenance)
Social Cognitive Theory including (observational learning, self-efficacy, outcome expectations)
Behavior change application including (awareness, motivation, capability, opportunity, reinforcement)

3. Safety Campaign Planning and Strategy

Campaign planning process including (needs assessment, objective setting, audience identification, strategy development, implementation, evaluation)
Needs assessment including (incident data, risk assessment, employee surveys, gap identification)
SMART objectives including (Specific, Measurable, Achievable, Relevant, Time-bound)
Target audience segmentation including (departments, shifts, risk levels, demographics, learning preferences)
Campaign strategy including (positioning, key messages, channels, tactics, timeline)

4. Message Development and Content Creation

Message strategy including (core message, supporting messages, call to action, proof points)
Message characteristics including (clear, concise, compelling, credible, memorable)
Framing techniques including (gain-framed, loss-framed, social norms, personal relevance)
Content types including (educational, motivational, testimonial, procedural, reminder)
Message testing including (focus groups, pilot testing, feedback incorporation, refinement)

5. Communication Channels and Media Selection

Traditional channels including (toolbox talks, safety meetings, bulletin boards, posters, newsletters)
Digital channels including (email, intranet, digital signage, mobile apps, social media)
Face-to-face communication including (safety talks, training sessions, leadership engagement, peer conversations)
Visual media including (videos, infographics, photos, demonstrations, virtual reality)
Channel selection criteria including (reach, engagement, credibility, cost, message fit)

6. Visual Communication and Design Principles

Visual communication importance including (attention capture, comprehension, retention, emotion)
Design principles including (simplicity, contrast, alignment, repetition, proximity)
Color psychology including (safety colors, emotional associations, visibility, cultural considerations)
Typography including (readability, hierarchy, font selection, emphasis)
Visual elements including (images, icons, infographics, charts, branding)

7. Storytelling and Emotional Engagement

Storytelling power including (emotional connection, memorability, relatability, persuasion)
Story elements including (character, conflict, resolution, lesson, call to action)
Personal narratives including (near-miss stories, injury experiences, safety champion profiles)
Emotional appeals including (fear appeals, empathy, pride, belonging)
Story delivery including (video testimonials, written stories, presentations, peer sharing)

8. Employee Engagement and Participation

Engagement strategies including (involvement, ownership, recognition, gamification, social influence)
Interactive campaigns including (contests, challenges, pledges, feedback solicitation)
Safety champions including (peer influencers, safety committee members, volunteer ambassadors)
Recognition programs including (safety awards, appreciation, public acknowledgment, incentives)
Feedback mechanisms including (surveys, suggestion boxes, focus groups, two-way communication)

9. Leadership Communication and Role Modeling

Leadership visibility including (safety walks, toolbox talks, town halls, personal engagement)
Leader communication including (vision articulation, expectation setting, recognition, accountability)
Authentic leadership including (credibility, consistency, vulnerability, commitment demonstration)
Management messaging including (supervisor briefings, talking points, communication cascades)
Executive communication including (CEO messages, leadership videos, strategic communications)

10. Campaign Implementation and Execution

Implementation planning including (timeline, responsibilities, resource allocation, coordination)
Launch activities including (kickoff events, announcement strategy, initial awareness building)
Campaign tactics including (multi-touch approach, varied activities, consistent branding, sustained presence)
Coordination requirements including (stakeholder alignment, content production, channel management)
Sustainability strategies including (refresh cycles, ongoing activities, long-term integration)

11. Case Studies & Group Discussions

Successful safety campaigns including (Zero Harm initiatives, behavior-based campaigns, culture transformation)
Campaign challenges including (low engagement, message fatigue, resistance, resource constraints)
Industry safety campaigns including (construction safety, manufacturing programs, healthcare initiatives)
Lessons from ineffective campaigns including (unclear messages, poor execution, lack of follow-through)
The importance of proper training in developing effective safety campaign and communication capabilities

Practical Assessment

Safety campaign development including (conducting needs assessment, setting objectives, identifying target audience, developing key messages, selecting channels, creating campaign plan)
Communication material creation including (designing campaign poster or infographic, developing safety message, demonstrating visual communication principles, presenting campaign concept)

Gained Core Technical Skills

Upon successful completion of this course, participants will have gained the following core technical skills:

Behavior change theories including (Health Belief Model, Theory of Planned Behavior, Stages of Change, application)
Campaign planning including (needs assessment, objective setting, audience segmentation, strategy development)
Message development including (core messages, framing techniques, content creation, message testing)
Channel selection including (traditional channels, digital channels, face-to-face, visual media, criteria application)
Visual communication including (design principles, color psychology, typography, visual elements)
Storytelling including (story elements, personal narratives, emotional appeals, delivery methods)
Employee engagement including (participation strategies, interactive campaigns, recognition programs, feedback)
Leadership communication including (visibility, messaging, role modeling, executive communication)
Campaign implementation including (planning, launch activities, tactics, coordination, sustainability)
Campaign evaluation including (metrics, data collection, analysis, reporting, continuous improvement)

Training Design Methodology